Disney Junior
Launched February 14, 2011 (as a programming block)
March 23, 2012 (as a 24-hour TV channel by some television providers)
Network Disney–ABC Television Group
Owned by The Walt Disney Company
Picture format 480i (SD)
720p (HD)
Slogan "Where The Magic Begins"
Country United States
Language English
Spanish (avalible through a separate SAP audio track by certain television providers)
Headquarters Burbank, California, U.S.
Formerly called Playhouse Disney
Replaced Playhouse Disney (as a programming block)
SOAPNet (as a TV channel by certain television providers)
Sister channel(s) Disney Channel
Disney XD
Disney Junior is a current program block on Disney Channel and an United States basic cable and satellite television network that replaced Soapnet on March 23, 2012. It began airing on February 14, 2011, replacing Playhouse Disney. However, some cable channels still had it and ended Soapnet on April 19, 2012.

The first new programs were Jake and the Never Land Pirates, Tinga Tinga Tales and Babar and the Adventures of Badou. Carrying over from Playhouse Disney were Mickey Mouse Clubhouse, Handy Manny, Little Einsteins, Jungle Junction, Chuggington, Imagination Movers, Special Agent Oso, and Timmy Time.


In May 2010, it was announced that Playhouse Disney and Soapnet will rebrand as Disney Junior.

Disney Junior first launched as a programming block on February 14, 2011, replacing Playhouse Disney. On the day before the launch, Playhouse Disney's Ooh and Aah mascots and programs were deleted completely during the process of the transition from Playhouse Disney to Disney Junior. The first program was Jake and the Never Land Pirates. In its first week since its debut, Disney Junior delivered Disney Channel’s best ratings ever in the daypart among Kids 2-5 (474,000/2.8 rating)

Cable and satellite channel

A 24-hour basic cable and satellite channel for Disney Junior launched on March 23, 2012, replacing the soap opera channel, SOAPnet.
Disney junior24hrchannellogo

Logo variant for the 24-hour channel.

The channel was originally set to debut in January 2012, but on July 28, 2011, soap opera-focused websites listed the launch date as moving from January to a more non-specific date in late-spring 2012, and later in 2011, to February 2012. Soapnet's definite closing date (March 23, 2012) was announced by Disney-ABC on January 9, 2012. However, like the transitions from Nick GAS to TeenNick and Fox Reality to Nat Geo Wild, an automated version of Soapnet's program schedule will continue on some cable and satellite services, as deals for Disney Junior are finalized.

The channel is expecting its original series (Jake and the Never Land Pirates, 3rd & Bird, etc.)

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